It depends on where you are in the sales funnel. If you are in the early stage of your business or top of the funnel, we highly recommend using infographics and blog posts. However, if you are in the middle to bottom of the funnel, video and e-book should be your choice.

Again, it depends on where you are in the sales funnel. A little bit of content is always good (showing your personality or how great your service is), and plenty of content is better (demonstrating your capabilities, knowing what to say, and how to say it).

Lastly, if you are in the middle of the sales funnel, don’t put too much pressure on yourself to produce that volume. Each type of content reflects a different stage of your business.

No. Content marketing is a completely different concept. Content marketing is about attracting leads, customers, and partnerships by creating conversations around your content to drive results. Social media marketing is about building a connection through your followers and subscribers. There are some similarities, though: both use social media platforms to promote their work and purchase list-building services (social media channels and email lists) to fuel their growth. Still, content marketing differs in the form of content they produce.

You should expect results within 1-2 months of starting your content marketing campaign. It is also important to note that while you should see results in 30 days or less, it may take up to 90 days to see major growth in user engagement and conversions.

Producing content on a regular basis isn’t easy, especially if you are looking at the bigger picture. You need to create the content, develop ideas to produce it, edit your work, and update your website or blog. So while it may take some effort to come up with the content, once you have a good process in place, you should be able to save time by following a routine.