If you’re into an online business, using marketing strategy can help to promote and boost your business. Email marketing is a digital marketing strategy that can help establish a good source of traffic and sales conversion. Many digital marketers believe in the powerful results that email marketing can deliver. Compared to other channels, this marketing strategy charges lower costs and may be difficult for beginners.
Here are some email marketing campaign ideas you can consider.
1. Personalize content
Personalizing website content is a complex task, but personalizing email content is straightforward. It is essential to personalize the email content by including your offers as well as the schedule of distribution.
2. Adding GIFs
Adding animated GIFs can improve the visual appeal of the email. Animation can capture the attention of the users once opening the email.
3. Include video content
Including video content in the email increases the engagement and interest of the users. It also helps the email to perform better and reach a wider audience.
4. Target the cart abandoners
Targeting the cart abandoners will reduce the possibility of losing leads or sales. The best thing to do is to reiterate the product benefits and other incentives, such as free samples, free shipping, and discounts. It can help to win back abandoning customers.
5. Improve transactional emails
Transactional emails play a significant role in email marketing campaigns. They might not be the most exciting part of the campaign, but they are vital to success. This email establishes a relationship with the subscriber or customer. Transactional emails keep the customers updated about essential information, such as order status, billing matters, and returns and exchanges. It can also showcase brand personality, and optimizes the form and function of the email.
6. Showcase social proof
Word of mouth is a useful marketing technique. Featuring reviews of actual customers in your email marketing campaign. You can integrate the testimonials of the customers into transactional emails. This social proof can also encourage customers in the consideration phase.
7. Create habits
Letting your audience know the types of content to expect can help to build habits. Setting a schedule will enable your users to wait eagerly for the scheduled release of the email content. Always release interesting content so that users will anticipate and expect your emails. Building such a habit will make them active in checking their inbox.
8. Implement referral program
It would be easier to spread the word of mouth through a referral program. You can run referral programs on your websites, and promote them through email.
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