By 2025, it has been expected that eCommerce will burst into 11 trillion dollars of global sales. With such a projection, eCommerce retail owners must be prepared to navigate this rapidly evolving landscape and be confident in their strategy.
This post will outline ten points for retailers to consider when developing a roadmap to eCommerce success.
1. Keep your customer craving and guessing for more
To reel in the customers, eCommerce retailers should pump up the customer’s desires and constantly surprise them. Boosting their passions will maintain freshness in their shopping experience, keeping them coming back for more.
These ideas might help you:
- Give them a sneak peek so they can’t wait for the full reveal.
- Allow them to make special requests, to customize their orders in some way.
- Offer time-sensitive packages or deals. We usually recommend doing this daily or weekly and getting more creative with it.
- Countdown timer for events. (e.g., a countdown for an exclusive release or only-available-for-a-week promotion.)
The key here is to build anticipation. Surfers and shoppers are always ready to buy things they desire at lower prices. So they will eagerly be waiting for the day you launch a product, event or sale.
2. Redefine your loyalty programs
A good loyalty program should motivate the customers to convert more and recognize their dedicated customers. To fine-tune your loyalty program, it is better to segment your loyal customers according to their different requirements and make them eligible for various perks.
- Tiered offers are critical to successful loyalty programs. For example, the VIP tier offers exclusive products or services unavailable to anyone else. This can be a big incentive for shoppers who want something exclusive for themselves.
- Design a strategic loyalty program for “new normal” shopping behavior. Find a way where your customer can place orders online. Curbside or in-store pickup is a good e-commerce strategy too.
3. Don’t forget about variety and options
Time is a crucial determining factor for online shoppers. However, we do not have the luxury of waiting around for things to come our way. This means we must be fast-action people who can adapt to a rapidly changing world.
What does this mean for holiday shoppers? It translates to less effort or destination to fully complete the shopping journey. Try and provide them with different options to complete their transactions, such as pick up at stores, curbside and same-day delivery.
As sellers, make sure your customers are well informed of your delivery options. You can also prepare a good FAQ section for customers to get answers to common questions about your products, services and shipping.
Give them more varieties, color options and details, so they don’t have to compromise their choice.
4. Keep the month-long shopping journey simple and stress-free
Competition is getting more fierce in the eCommerce platforms in the Philippines, so you must keep improving your customer experience to retain customers.
Simplify their decision-making process by presenting them with clear demos or product videos. Create a pleasant shopping journey that is free of any stress or has no roadblocks.
5. Earn positive reviews
Easier said than done, getting positive reviews is crucial to boosting your sales.
- Ask for seller feedback from them.
- Consider a discount for each review or ask them to place a certain number of orders in order to get the discount.
- Create a thank you page and give them a small token of appreciation.
This will create a positive shopping journey and improve your customer referrals. It will also help you build trust and credibility with customers, which can be used as tools to convert them into repeat buyers in the future.
6. Create a clear Return Policy
Nowadays, customers can have everything delivered to their homes. However, there are always goods that don’t meet their expectations or are faulty. The way you deal with this situation can have a significant impact on your brand image.
Ecommerce retailers need to provide clear and transparent information regarding return and refund policies. If shoppers are aware of what they can expect from their purchase, they are more likely to complete the transaction.
7. Build the right groundwork in place before the holidays
Do you believe that what you sowed last year will bear fruit this year? Unless your brand has just been launched, it is better to start thorough planning and preparation as soon as possible. It will take time, but it will eventually pay off.
Test campaigns, optimize your website and increase inventory for the holiday selling period.
Give your shoppers an idea of what they can expect from you. And that means providing them with a shopping experience that exceeds the standards of their expectations. Making the customers feel special and appreciated is the first step towards developing loyal customers in the future.
8. Take advantage of peak season
Wondering what you can do to stand out from the crowd during peak season? Know big shopping days and times. Make sure you are ready to welcome them with open arms, with plenty of stock and great offers.
Many eCommerce sellers link peak season to Single’s Day, Black Friday and Cyber Monday, but this is far from being the case. Everyone knows that the holiday season starts earlier than it used to.
You just need to do your research, figure out this year’s peak days and make sure you are ready for them.
The holiday season is a great opportunity for e-commerce sellers to get in front of existing and new shoppers. There is no reason why your sales figures should not be higher than ever before. You just have to do your homework and implement the right strategies.
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