Optimizing content for a website is an enormous hurdle for every entrepreneur who is transitioning to the Internet. It does not matter if you are a beginner or a veteran in content marketing Philippines. Getting the word out there can be frustrating if you don’t know how do you begin.
Content marketing is the driving force of promoting products organically on the Internet. It is a digital marketing agency’s bread and butter. However, it can be intimidating to most netizens and entrepreneurs to write or create something on the fly when it is not their field of work.
I: What is the role of content marketing?
Content marketing is the driving force of promoting products organically in the Internet. It is a digital marketing agency’s bread and butter. It can be intimidating to the majority of netizens and entrepreneurs to write or create something on the flu when it is not their field of work.
Hence, GoSEO has prepared a quick list for you to consider how to present your content Successfully:
Having a website/web domain
If you are a beginner at blogging, I will tell you right now. It doesn’t need to be a web domain. But a WordPress, a BlogSpot, or a Tumblr account can suffice. Any blogging platform can do, but your Web Domain will dictate your needs, especially if you are a SEO company Philippines. A web domain will serve as a bigger platform than a hosting site. So now, how do you get your content across?
II. How effective is content marketing?
Having multiple Social Media Accounts
Here is the method of getting your content across. Social media is the best method to create clout or a following to upscale the website’s outreach. Given that there are multiple platforms, this is the best approach to spreading your content globally. Given the different platforms, this can give you a way of approaching your tone for the content. You will use a unique manner in every one of them.
You can be as informal, modern, and random in Tiktok or Snapchat, Twitter & Facebook can be Neutral. Meaning you can almost do anything, but take note that content and engagements are crucial. Lastly, by default, LinkedIn direly needs to be formal.
If you dabble in retail, websites like Amazon, eBay, and Etsy can be useful for you. However, if you have a mailing address and can handle the taxes of having an independent business offshore, you can launch your online shop connected to your website.
Your Website and Social Media Accounts need to be Coherent.
The integration of your links, keywords, and scheduling of updates needs your new content to be harmonic and smooth enough that the receiving end would go and visit your website and transact whatever business you have smoothly.
Dodgy engagements will only be a detriment to your business. Hence, it would help if you handled your hashtags, keywords, and niches intact. A small incorrect tag in a keyword will do you a disservice. Especially in a hot, trending, and integral topic for the day will only give you negative results if you were speaking of engagements.
This Benjamin Franklin’s quote fits perfectly to on how integral are small details to digital marketing at the time of this writing:
“For the want of a nail, the shoe was lost,
For the want of a shoe, the horse was lost,
For the want of a horse, the rider was lost,
For the want of a rider, the battle was lost,
For the want of a battle, the kingdom was lost,
…And all for the want of a horseshoe-nail.”
Long story short, attention to detail is essential for optimizing well-made content in a website.
III. How do you know if content marketing is working?
Have a comment section on every page possible.
It would be best to have a comment section on your website because people will have positive or negative things to say about your content. A positive engagement may vary from a small greeting to the author or even a collaborative offer from other website owners. What is best is the in-depth critique that a blogger could tell you that could genuinely help your content.
Do not limit yourself with written content.
There are multiple ways of putting content on your blog. Written content is just one of them. For example, a photo gallery or a mini-exhibit on your blog will benefit from having products to sell. What is better is having high-quality images or 3-dimensional images for product demos.
Suppose you want a more visual demonstration of an instructional demo for your products. Then, you can create a video and embed it from YouTube. Heck, even podcasts can be marketable nowadays, so these are just other examples of how to deliver your content online. The virality of podcasts that even a number content marketing agency Philippines here are rapidly increasing at the time of this writing.
Protip: Another factor is fusing these essential elements for creating content. For example, you can transcribe your podcast and automatically have a blog article for your website. You can also combine a mini photo gallery and a blog article. Combining video and podcasting, these creative options are crucial to the delivery of your content
The Site and Your Social Media Performs according to the latest SEO Standard.
Given that there was a Google Algorithm update this summer, it is now apparent that proper keywords and mobile optimization are now a must more than ever.
GoSEO advises that a 5-second lag while accessing your website will be a massive drop to your Search Engine rankings. What more if it is a regular 5-second lag on an outdated website? A 5-second lag will turn off any human being from accessing any webpage out there.
A site must perform well on any device.
It doesn’t matter if you access your website using a potato. However, it needs to function well on any device. Nowadays, even PWD features are open in the conversation. The usage of an automated listening tool and a colorblind mode is debated whether it is ideal for regular Internet usage.
Majority of the internet users nowadays prefer to access websites using a phone. It is not feasible to use PC metrics alone when you are working on your website’s SEO. Given the summer update, A phone needs to be accessed properly.
Not only correctly, but it needs to function well enough to be manageable, especially in cellphones and tablets. Another critical factor is the OS of the mobile device. For example, a website owner must consider that their website should be accessible on iOS and Android.
Not only that but if your website has tons of services, like mapping and an exhibit of your products and tons of archival content. Then it would help if you considered getting an app for your website.
A website’s guts must be well hidden.
Your well-executed content is just the tip of the iceberg for web optimization, and this is why you need Web Developers and Graphic Designers in your team. Poor mapping and site design is an integral factor for low-ranked websites.
If you’re a businessman who wants to earn further by using your website, you need to communicate with your team, the Writer, the Web Developer, the Graphics Designer, and their teamwork is vital for a well-oiled machine.
GoSEO Technology Inc. is a Digital Marketing Company located in Unit 1708, One Park Drive, BGC, Taguig City. Contact us at (02) 7092 8694 or send us an email at 
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