IKEA’s Marketing Strategy: How They Appeal To Their Target Customers
With the immense success of IKEA, it can be difficult to imagine a time when the company was struggling. But in the 1940s and 50s, Ingvar Kamprad, founder of IKEA, encountered several frustrating challenges that threatened to destroy his life’s work. To learn more about how IKEA overcome these challenges, this blog post will provide […]
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