Fundamentally, voice search allows a user to speak a search term. It differs from a browser search, and as the number of mobile phone users rises, so does the popularity of voice search.
The development of voice technology devices began in the 2000s with IBM’s Watson speech recognition, which Google and Apple later followed with the introduction of Voice Search and Siri, respectively.
How Voice Search Affects SEO?
Voice-enabled technology will undoubtedly impact SEO, given the rising trends and acceptance rate in mobile search use.
Knowing the impact of voice search is crucial since companies dependent on digital marketing solutions will either succeed or struggle.
Voice search can assist SEO analysts, digital marketers, and business owners in surviving the competition, achieving their marketing objectives, and increasing income.
Here are some ways that voice search is altering the landscape:
- It establishes search context and prescribes user language.
- It strengthens long-tail keywords that help people find precise solutions.
- Websites are rewarded by appearing higher in the SERP.
- It benefits neighborhood businesses by making them more reachable.
- In the same way that local companies can profit from its popularity, it promotes the growth of e-commerce.
Local Search
Unquestionably, voice-enabled technology has an impact on local search. While using voice search, consumers are three times more likely to require something nearby. And around 60% of these people utilize voice search to find nearby businesses.
This demonstrates the need to optimize for location-based inquiries such as “Where can I find a pad Thai restaurant in Oregon? ” which may genuinely aid a company in reaching its target market.
Less Likely to Use Keywords
Voice searches are frequently done conversationally. For example, “Where can I find a really good electrician?” is a common voice search query when someone is looking for an electrician. Rather than typing in a search term like “Electrician New York.”
This fundamentally alters how Google and other search engines must interpret user searches. This means that they will need to improve their conversational querying skills by converting questions and phases into keywords or by coming up with a novel method of returning information depending on the conversational query. What matters most is how and what outcomes they will produce.
Decline in Website Traffic Requests Based on Information
It has been shown with Siri and Google Maps. Our phones now converse with us when we conduct searches, so a webpage is unnecessary. As this means of information dissemination grows, consider the repercussions. They will only provide us with traffic if they require our web pages. Using voice search on a PC will undoubtedly use this same idea.
E-Commerce
E-commerce companies can profit from voice search’s rising popularity, just as local businesses can, by capitalizing on user intent. According to Search Engine Journal, 72% of consumers conducted voice searches using virtual assistants, while 35% used smart speakers.
Therefore, in order to better serve their customers as their online presence grows in scope, online businesses should take this as greater things to come and invest in digital assistants.
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