Local search has become an increasingly important factor with the ever-evolving search algorithm in which your authority in the SERPs is determined by the number of inbound links to your site.
Beat the competition and reign supreme in your local area through our simplified approach.
First, make sure NAP is consistent throughout your site. Include accurate contact information, business hours, and other valuable knowledge.
Second, follow Google Quality Raters Guidelines or E-A-T. This can guide you through an approach to creating a special landing page for the keywords you want to rank for. Optimize your on-page content locally. Include a conclusion that is a call-to-action and includes a clear benefit.
Third, gain positive reviews. More than 93% of consumers check previous customer reviews before making a purchase. 40% consumers do not buy from businesses that have a negative review.
Thus, they are a critical factor in the buying decision. Make it easy for your customers to review your business by adding reviews widgets to your site.
Lastly, optimize your site for different devices. Make sure your website is fully functional on mobile devices. It can boost your overall site usability.
Through our simplified approach, you can gain a competitive edge in your local search results.
Get in Touch
Do you find this article helpful? For more information or questions, click the button to send us a message.
If you have any comments or suggestions, feel free to share them with us, too!