Social media is the most effective venue for digital advertising. It gets more clicks, impressions, and conversions. Among the social media channels, Facebook stands out because it is seven times cheaper than the others. That is why many business owners and entrepreneurs are using Facebook to advertise their businesses.
Why use Facebook ads?
If you want to grow your business, you must use Facebook advertising. It can also help to generate leads, create loyal customers, and increase sales.
Here are a few reasons to use Facebook advertising:
- Size of the audience – More than 1.13 billion are actively using Facebook daily, most of which are using mobile devices.
- Targeting – When using Facebook advertising, the targeting options are wide. It includes demographics, locations, gender, age, behavior, interests, and others.
- Attention – An average user of social media spends about 50 minutes on Messenger, Instagram, and Facebook every day.
Advantages of Facebook advertising
Facebook advertising offers a lot of advantages to anyone who uses it.
- It helps to track campaigns easily
- It increases traffic
- You can have full control of your daily budget, the cost-per-click
- It is easy to define the cost per conversion and your profit
- Easier to set up
- Offers more targeting options
- Can reach people who are in the buying process and capture those who are aware and not of their needs
- It is easy to attract the target market by using images and videos
- The cost-per-click is cheap
Disadvantages of Facebook advertising
Just like any other advertising tool, Facebook advertising also has drawbacks.
- Facebook advertising is not ideal if your business is serving only one town. Otherwise, you will get the irrelevant audience
- It is expensive to use Facebook advertising if not set up or managed correctly
- There is a possibility of reducing the goal conversion rate when reaching buying people too early
Facebook advertising has 11 variations that can solve business problems and drive traffic to your website. You can use advertising for different purposes, such as;
- Promote your page
- Boost your page
- Drive traffic to your website
- Increase conversions to your website
- Get installs of your app
- Increase your app’s engagement
- Easy reach to people
- Attract people to get your offer
- Get more views for the video
- Collect leads
Prior to creating or setting up your Facebook advertising, you should first choose your ad type. Remember to consider the one that can help to grow your business.
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