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Off-page optimization pertains to all the things you do not have control over on your website that contributes to its success. These are the backlinks, social media engagement, citations, and more. There are a lot of benefits to off-page optimization, including: ● Increasing your rankings by acquiring backlinks from blog comments, forum posts, social media […]

When creating a web page, an internet page, or if you’re embedding an image into another website, you may have to input the meta information that gives certain pieces of text some weight. The meta description is a short piece of content you can use to make your website’s name stand out and get more

In layman’s terms, on-page optimization refers to the practice of improving a website’s search engine rankings through the use of appropriate keywords and meta tags.  It traditionally involves specifying appropriate keywords (and sometimes phrases) in certain areas, such as the page’s title and headings, with the intention of encouraging search engine crawlers to identify those